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Ideas
for Marketing offers a FREE Web
site marketing course, mini-courses, and e-books that give you a rock-solid
foundation to build a profitable Internet business.
I'll
take you step-by-step through each
phase of the Web marketing process.
If
you want to follow my Web site marketing sessions in the recommended
sequence, you should start with the Web marketing overview. This page
will lead you to a detailed look at strategy planning for the Internet.
From there, I'll help you get into Web site development. At this point,
you should have a good foundation from which to build ideas for your own
Web site.
Along the way you'll discover lots of goodies in my Web Marketing
Mini-Courses and in the free e-book downloads. These e-books are
jam-packed with information vital to your Web marketing success.
OKAY!
Let's
jump right in with...
We
start by showing you how to plan your Web site marketing strategy, then
help you develop a site to achieve your strategic objectives.
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Learn
how to eliminate the mistakes made by most. Develop marketing
strategies for the Internet that HIT the MARK! |
Goals
and Objectives - Having clearly defined
goals and objectives for your Web site marketing efforts will keep you
on-track. When your goals and objectives are S.M.A.R.T., they're much
easier to obtain.
Strategic Marketing Options
- Here's where you'll evaluate your strategic marketing options to
pick the BEST plan for your business. Then, you can prepare a game
plan for your Web marketing strategy.
Web Site Positioning -
The MOST over-looked part of a marketing strategy is positioning. Just
increasing traffic WILL NOT increase customer retention or get REPEAT
SALES. Positioning is really about satisfying customer needs.
Building Customer Trust - Do
you buy from STRANGERS? Neither will your site's visitors! Successful
Web site marketing starts with the idea of building customer trust, in
your products and services, and in YOU.
Web Site SWOT Analysis
- If you already have a Web site, use this SWOT analysis guide to see
what you're doing right and areas that may need improvement. If you're
NOT already online, use this analysis to avoid mistakes made by most.
Competitive Intelligence
- Gathering and analyzing information on your competition gives you a
marketing EDGE! Here are some creative ways to gain a competitive
advantage.
Developing an Action Plan - A
marketing strategy for the Internet has no meaning until you put your
planning into ACTION. You must convert your strategy into an action
plan by executing it.
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Successful
Web site development is COMPLETELY under your control! Developing
a profitable site is characterized by putting your Web site
marketing strategy to work. |
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Web
Site Content - Your site's content is
all about building TRUST! If visitors don't trust your content they
WILL NOT buy from you, period!
Web Site Graphics - Design your
graphics with quick loading in mind. A really fast-loading graphic
design will actually INCREASE SALES!
Developing Killer Sales Copy - Are
you selling products or services with DEADLY EFFICIENCY? If not, maybe
your sales copy is not answering the customers most compelling
question...
Web Site Conversion Rates -
Knowing your conversion rate for keywords and phrases plays heavily in
your Web site marketing strategy. Also, good conversion rates can save
you tons of advertising dollars.
How to Get Targeted Traffic
- Want to increase profits? Learn how to get "targeted
traffic" ...people motivated to buy what you are selling.
Search Engine Placement
- To get high search engine placement, OPTIMIZE your pages to be
search engine FRIENDLY. A good ranking is highly dependent on keyword
QUALITY, QUANTITY and POSITIONING.
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Now
that you have everything in place, you're ready to fine-tune your
site. That's when the mini-courses will come in handy. |
Site
Build It! Reference Center - Bring everything you've learned
at this site together with an all-in-one marketing solution. All the
tools and step-by-step guidance you'll ever need. You'll want to spend
a lot of time here!
Open Directory Project
- Get listed in Open Directory Project on your first try. Step-by-step
submission instructions.
Niche Marketing With a TWIST!
- Why JUST build another Web site? Use this niche marketing strategy
to build a BUSINESS!
Affiliate Programs -
Affiliate marketing is a great way to earn extra income. But there's a
CATCH, you've got to know the SECRET to make these affiliate programs
really pay off.
Doorway Pages - Effective
doorway pages work the FRINGES! Easily generate doorway pages to
compliment your Web site marketing strategy, without software.
Pricing Strategy - Take the
GUESSWORK out of pricing! Develop a pricing strategy that allows you
to price your products or services optimally.
Pay Per Click Advertising
- As with ANY type of paid advertising, learn how to get a high
returns on this costly investment.
A Word About Web Site Hosting -
How to find a reliable hosting provider. What to look for - what to
avoid.
Free
Marketing Courses -- These
marketing courses are e-books you can download for our site. Feel free
to download the books that interest you. They are actually marketing
courses in themselves.
Writing
a Business Plan -
This site is not just about Web marketing, I also offer an additional
course on business plan writing as a guide to help document your
company's plan for the future.
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I'm Here to Help
I provide you with lots of
information about Web marketing at this Web site. If you have
any questions that have been unanswered, feel free to fill out
the "Contact Skip"
form and I'll personally reply with the answer and make
suggestions about how to use the Internet to benefit your
business.
I LOVE spreading the word
about Web Marketing! ;-)
Contact
Skip here...
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Best
regards,
Our
Main Menu
[Ideas
For Marketing Home] [Web
Marketing Strategy] [Web
Site Development]
[Web Marketing Mini-Courses]
[Free Marketing Courses]
[Writing a Business Plan]
You've
got to have "IT!"...
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